Training and Education
MAMA has developed several proprietary educational programs that offers participants the opportunity to engage one-on-one with leading academics and industry experts. Courses are offered periodically... contact MAMA for details.
- A Marketplace Primer
Entering a new marketplace can be very rewarding: stability, profitability and growth. But it can also be challenging and a little daunting. Where do you start? How do you overcome barriers to entry? What can you do to ensure the learning curve is fast and effective? Who do you sell to first?
The Michigan Aerospace Manufacturers Association has the answers! We’ve taken the essentials and created a quick start program to get you active and successful in the aerospace marketplace. Two information packed days with your peers, in a group setting, followed by two days at your location focused on your specific opportunities, challenges and needs.
Session 1: Group classroom:
Session 2: Group classroom:
Session 3: On-site:
•· Identification of Appropriate Sales Channels
Identify most appropriate channels
Identify specific companies to sell product or service
•· Marketing Plan Training
Matching your core competencies to industry needs
Selling proposition and messaging
Coaching for types of collateral materials needed
Marketing Plan Development
Nothing is more frustrating than attending training sessions, leaving with new skills and tools, and then immediately running into a situation for which you are unprepared. That won’t happen here… upon completion of this training course each company is entitled to all the benefits of membership in the Michigan Aerospace Manufacturers Association for one full year.
- How to successful respond to RFQ's within 72 hours
The WinBid72 process: